Reinventing America: The Transformational Power of Technology

Reinventing America: The Transformational Power of Technology

UPMC has picked Oracle to lead a $100-million Big Data and analytics project (photo credit: Wikipedia)

Big Data, business analytics, and new cloud, mobile, and social technology are driving “one of the most important inflection points in the history of technology” by dramatically “transforming how individuals work and companies compete,” said Oracle chairman Jeff Henley in a speech last week.

Addressing the Detroit Economic Club, Henley, who has been Oracle’s chairman since 2004, spoke about how those emerging technologies have triggered a wave of business innovation among U.S. companies and industries that has enabled them to reinvent themselves as nimbler, more responsive, and more engaged with customers.

Henley emphasized that established companies are entering this period of profound change with some enormous advantages if they exploit them properly: “established companies with strong corporate assets – from integrated global IT infrastructures and world-class business processes, to recognized brands and strong partner networks – are often better poised to win over disruptive start-ups in this new era of innovation,” he said.

Citing specific customer examples involving the NBC, the University of Pittsburgh Medical Center (UPMC), and Land O’Lakes, Henley offered a number of details about how these transformations are occurring and the role those emerging technologies are playing.

And he concluded by offering a list of eight specific steps for CEOs, CFOs, and CIOs looking to transform themselves with the help of those powerful new technologies.

“I won’t pretend to be an expert on U.S. monetary or industrial policy and how that impacts American competitiveness,” Henley said. “But I do know technology, having witnessed firsthand a number critical inflection points over the course of my twenty years as CFO and now chairman at Oracle. Inflection points tend to happen once each decade, and refer to major technological shifts that revolutionize how we do business, such as the move to client/server back in the 1980s and the adoption of Internet computing in the 1990s.

“Today, I believe we are witnessing one of the most important inflection points in the history of technology, driven by the convergence of emerging technologies such as Big Data and business analytics, and new cloud, mobile and social computing platforms that are really transforming how individuals work and companies compete,” said Henley.

“And I’m not alone in that belief: Industry analyst Gartner just came out with its Top Tech Trends for 2013 report, which states that businesses today stand on the verge of unprecedented opportunity if they can successfully exploit the insights gained from Big Data and actionable analytics, the business agility provided by cloud and mobile computing, and the collaborative innovations enabled by social technologies.”

And the dollar volumes can be staggering, Henley said: “McKinsey, for example, cites that the U.S. healthcare industry alone could save $300 billion annually by using Big Data more effectively.

“Gartner’s Top Tech Trends report emphasizes that companies can only benefit if they ‘successfully exploit’ these emerging technologies, yet because of the disruptive nature those technologies have on entire industries, companies that are unprepared will be left behind. What matters is how quickly and cost-effectively you can scale the process and product innovations you create with these technologies that guarantees you the chance to stay relevant with your customers.

“That’s the argument of innovation expert Scott Little, who wrote in the October 2012 issue of the Harvard Business Review that established companies with strong corporate assets – from integrated global IT infrastructures and world-class business processes, to recognized brands and strong partner networks – are often better poised to win over disruptive start-ups in this new era of innovation.

“It’s an argument I completely agree with: that business-process excellence becomes strategic when it is used to create a competitive advantage that is difficult to copy. Think about Apple’s mastery of its global supply chain and partner networks, which has allowed Apple to roll out the iPhone 5 in 31 countries since its September launch, supported by agreements with 240 carriers. Or Oracle’s strategic approach to mergers and acquisitions, where we’ve used our highly efficient IT, finance, and HR processes to successfully acquire and integrate over 90 companies since 2005.

“Over the course of 2012, I’ve hosted a number of executive events showcasing how successful Oracle customers are developing highly optimized business processes using Big Data, cloud, social and other emerging technologies to differentiate themselves from the competition and unlock new growth opportunities,” Henley said. “And it’s been fascinating to learn that Scott Little’s thesis is right: it’s not just companies in Silicon Valley that are using these emerging technologies to great impact, but also established competitors in more traditional industries across America that are using transformational technologies to reinvent themselves, engage with and delight their customers, and create new profit centers or growth markets.”

Henley then described how three Oracle customers—NBC, Land O’Lakes, and UPMC—have reinvented themselves with the help of these new technologies and in so doing have transformed the industries within which they operate:

NBC paid about $1.2 billion for the U.S. rights to the 2012 London Olympics, and a key element in the network’s plan to recoup involved the partnerships set up by its NBC Olympics unit with Facebook, Twitter, YouTube and Shazam to promote its coverage of the Games onto these popular social media platforms, Henley said.

NBC Olympics also populated Google+, Instagram, Tumblr, and GetGlue with Olympic content, and the net result was that those social-media partnerships allowed NBC Olympics to communicate directly with fans and celebrate the Games with viewers in new and unique ways.

Henley told his audience that the London 2012 Olympic Games not only generated record television viewership (219.4 million viewers) and digital traffic (nearly two billion page views and 159.3 million video streams), but also unprecedented social-media chatter, making them the most social Olympics ever for NBC Olympics. NBC’s social strategy not only transformed how we watch the Olympics now and in the future, but also delighted fans wanting a more personalized, interactive experience with sports broadcasts in general.

“The most fascinating part of this story is that NBC was established in 1926, almost a century ago,” Henley said, “and it is inspiring to me to see how they’ve embraced technology to stay on top of their game and compete so creatively using emerging technologies.”

Henley then moved on to the topic of Big Data.

“Decreases in the cost of both storage and computing power have also made it feasible for every company to tap into the power of Big Data to uncover competitive insights. I recently read that companies will have to deal with 50X more data by 2020 than they do today, coming from sources such as online or mobile financial transactions, social media traffic, and GPS coordinates – all of which now generate over 2.5 quintillion bytes of Big Data every day.

“And the growth of mobile data traffic from subscribers in emerging markets is expected to exceed 100% annually through 2015. The companies who figure out how to capture business value from all that digital exhaust will surely have a competitive advantage in a global economy increasingly driven by data and pervasive computing.”

Henley continued: “Minneapolis-based Land O’ Lakes is one company that is not only capturing value from Big Data, but using it to address real problems like our global food shortage. You might not think that a 91-year old agricultural cooperative known for its butter and dairy products would be a pioneer in the use of Big Data, but it is. I had the CFO and the CIO of Land O’ Lakes out recently to San Francisco to share with customers their plans to double revenues over the next five years by leveraging Big Data and other technologies to explore new ways to address the global food shortage, especially in emerging markets.

“I was impressed to learn how their Winfield Solutions agricultural-services subsidiary is using Big Data to get better insights into how their crop-protection products could help growers improve crop yields. The Winfield team analyzed structured and unstructured market data from 20 sources, using an information-discovery solution that identified the inter-relationships between the data sources. Not only did crop yields improve, but Land O’ Lakes realized double-digit margin improvements on their crop-protection products. The Winfield big data project has been so successful that Land O’ Lakes plans to expand it in 2013 to incorporate government and geospatial data, and roll that intelligence out to their teams in the field on mobile devices.

“A final example comes from the Rust Belt – Pittsburgh to be exact – a city that has reinvented itself from a steel manufacturing center to become a leader in healthcare, education, technology, robotics, fashion, and financial services. The University of Pittsburgh Medical Center (UPMC) recently announced a $100-million analytics project, in partnership with Oracle, to use Big Data to help ‘unlock the secrets of human health and disease.’

“UPMC hopes to solve its primary Big Data challenge by funneling clinical data, genomic data, administrative data, and financial information across 200 internal departments into a single analytics project that will give doctors a 360-degree view of a patient’s health,” Henley told his audience.

“What makes UPMC’s approach innovative is that researchers are not analyzing data by internal departments but rather by patient outcomes, in an effort to deliver truly personalized medicine that is also affordable. UPMC’s Big Data project is ambitious, but one with the potential to revolutionize our approach to healthcare by reducing over-diagnosis and unnecessary treatments, improving patient outcomes, and creating new and highly personalized-care pathways.”

Henley then described how Oracle’s strategy it to help customers spend their precious IT-budget dollars more intelligently and drive more business value out of those purchases.

“Oracle’s strategy is focused on helping customers like NBC Sports, Land O’ Lakes, and UPMC simplify and lower the cost of their IT operations so that they can invest more corporate and IT resources on new product or process innovations that help them lead their industry. What most of our customers have today is both an austerity plan to save money and at the same time an investment plan to reapply that money to innovation. Their innovation plans are centered on finding ways to reach their customers more effectively, from the new viewers NBC Sports is reaching with social-media technologies, to the farmers that Land O’ Lakes is helping, and to the patient lives that UPMC is saving with better insights from Big Data.

“Oracle’s strategy is to help customers lower the cost of their IT operations and invest their resources in innovation. We offer a complete, best-of-breed technology stack in which every layer is engineered to work together as a single system and fine-tuned to deliver the highest technology performance possible, much like the high-performance cars you produce in Detroit,” Henley said. “Our software and hardware are also engineered to work together to help our customers make more-informed decisions from the massive amounts of data they are creating and consuming. Our engineered systems help customers take unstructured data and structured data, and integrate it simply and easily into systems that can live either in the cloud or on premise or a combination of both—whatever approach the customer prefers.

“General Motors is a great example of a local company that understands the strategic importance of optimizing its IT environment so it can focus on customer-facing innovations. GM is creating strong corporate assets like a globally integrated technology platform and world-class business processes, so their employees can put technology at the heart of everything GM does. I applaud their recent decision to create four new technology centers here in the United States to focus more resources on delivering breakthrough innovations like OnStar that differentiate GM cars and trucks from the competition. GM’s global data-center consolidation project is another example of how GM is building a robust platform to help scale product and process innovations quickly and cost-effectively to outpace the competition going forward.

“Another local success story is RL Polk, which was recently named to InformationWeek’s 2012 Top 100 Technology Innovators. Stephen and his management team truly embody the term ‘data-driven’ because business intelligence is at the heart of everything they do, from providing market-share analysis and trend information to car manufacturers, to benchmarking and improving customer loyalty among car buyers. I’d encourage each of you to look at local companies like GM and RL Polk as examples of how you can successfully leverage technology to differentiate your businesses going forward,” Henley said.

“In closing, I’d like to offer up some advice to help you implement emerging technologies more effectively, whether you are a CEO setting corporate strategy, a CFO authorizing IT investments, or a CIO implementing these new technologies.

First, have an executive mandate – leadership from the top is key.
Second, if you have international operations, organize globally. Remember that a strong global infrastructure is a strategic corporate asset.
Third, consolidate & simplify – as much as possible.
Fourth, automate and globalize business processes. World-class business processes will allow you to scale innovations quickly and cost-effectively.
Fifth, move to a shared-services model to lower costs and gain business-process efficiencies.
Sixth, implement self-service – everywhere.
Seventh, deploy standard, out-of-the-box products.
And finally, move fast and stay the course.”

Posted in Uncategorized | Leave a comment

Why Marco Rubio Needs To Know That The Earth Is Billions Of Years Old

Why Marco Rubio Needs To Know That The Earth Is Billions Of Years Old

Florida Senator Marco Rubio, who many political observers think has a strong shot to be a 2016 Presidential candidate, just finished a lengthy interview with GQ that you can read here. One thing that struck my interest here, as someone who often reports on science, was Rubio’s answer when he was asked the question, “How old do you think the Earth is.”

In response, Rubio told GQ that, “I’m not a scientist, man. I can tell you what recorded history says, I can tell you what the Bible says, but I think that’s a dispute amongst theologians and I think it has nothing to do with the gross domestic product or economic growth of the United States. I think the age of the universe has zero to do with how our economy is going to grow. I’m not a scientist. I don’t think I’m qualified to answer a question like that. At the end of the day, I think there are multiple theories out there on how the universe was created and I think this is a country where people should have the opportunity to teach them all. I think parents should be able to teach their kids what their faith says, what science says. Whether the Earth was created in 7 days, or 7 actual eras, I’m not sure we’ll ever be able to answer that. It’s one of the great mysteries.”
Why Some Christians Reject Evolution Alex Knapp Alex Knapp Forbes Staff
Kentucky Cuts Education; Preserves Tax Breaks For Creationist Theme Park Alex Knapp Alex Knapp Forbes Staff

The emphasis in Rubio’s statement is mine. I say that because the age of the universe has a lot to do with how our economy is going to grow. That’s because large parts of the economy absolutely depend on scientists being right about either the age of the Universe or the laws of the Universe that allow scientists to determine its age. For example, astronomers recently discovered a galaxy that is over 13 billion light years away from Earth. That is, at its distance, it took the light from the Galaxy over 13 billion years to reach us.

Now, Marco Rubio’s Republican colleague Representative Paul Broun, who sits on the House Committee on Science and Technology, recently stated that it was his belief that the Universe is only 9,000 years old. Well, if Broun is right and physicists are wrong, then we have a real problem. Virtually all modern technology relies on optics in some way, shape or form. And in the science of optics, the fact that the speed of light is constant in a vacuum is taken for granted. But the speed of light must not be constant if the universe is only 9,000 years old. It must be capable of being much, much faster. That means that the fundamental physics underlying the Internet, DVDs, laser surgery, and many many more critical parts of the economy are based on bad science. The consequences of that could be drastic, given our dependence on optics for our economic growth.

Here’s an even more disturbing thought – scientists currently believe that the Earth is about 4.54 billion years old because radioactive substances decay at generally stable rates. Accordingly, by observing how much of a radioactive substance has decayed, scientists are able to determine how old that substance is. However, if the Earth is only 9,000 years old, then radioactive decay rates are unstable and subject to rapid acceleration under completely unknown circumstances. This poses an enormous danger to the country’s nuclear power plants, which could undergo an unanticipated meltdown at any time due to currently unpredictable circumstances. Likewise, accelerated decay could lead to the detonation of our nuclear weapons, and cause injuries and death to people undergoing radioactive treatments in hospitals. Any of these circumstances would obviously have a large economic impact.

If the Earth is really 9,000 years old, as Paul Broun believes and Rubio is willing to remain ignorant about, it becomes imperative to shut down our nuclear plants and dismantle our nuclear stockpiles now until such time as scientists are able to ascertain what circumstances exist that could cause deadly acceleration of radioactive decay and determine how to prevent it from happening.

The bottom line is that this economy, at its root, is built on a web of scientific knowledge from physics to chemistry to biology. It’s impossible to just cherry pick out parts we don’t like. If the Earth is 9,000 years old, then virtually the entire construct of modern science is simply wrong. Not only that, most of the technology that we rely on most likely wouldn’t work – as they’re dependent on science that operates on the same physical laws that demonstrate the age of the universe.

Now, this doesn’t mean that our representatives to the Congress and to the Senate should be scientific experts. But if they hold ideas about the world around us that are fundamentally at odds with scientific evidence, then that will ultimately infringe on their ability to make reasoned judgments about a host of issues where the economy touches technology. And that could end up harming the economy as a whole.

Posted in Uncategorized | Leave a comment

3 Kinds of False Friends You Must Fire From Your Life

3 Kinds of False Friends You Must Fire From Your Life

I often read blog posts, here at Forbes and on other platforms, that spark further thought. I just read one at, by Jeff Haden, about the types of people you should remove from your inner circle if you’re a business owner.

It got me reflecting on the folks I’ve removed from my life over the years (not removed in the Mafioso sense – I mean ‘stopped interacting with’), or those I’ve encouraged others to remove. It might sound callous or draconian, but I’m convinced that life is too short to have people around you on a daily basis who make it more difficult to succeed or to be happy.

Now of course, we all have days when even the folks we’re fondest of – friends, colleagues, family – make us want to tear our hair out. That’s not what I ‘m talking about (that’s life on the planet). I’m talking about those folks who consistently make your life harder or less pleasant.
How To Spot A Frenemy At Work Meghan Casserly Meghan Casserly Forbes Staff
7 images Photos: How To Fire Your Boss
Toxic Colleagues: Nine Coworkers To Watch Out For Meghan Casserly Meghan Casserly Forbes Staff

So, here’s my observation of the three types of people to invite out of your life:

Energy vampires. Some people just wear you out; you feel more tired and stressed, less vital after interacting with them. These folks seem to believe that the main job of their friends and colleagues is to help them feel better. I once had a friend who required hours and hours of “processing” – his pain, difficulty, emotional upheaval, the unfairness of his past life: everything needed to be gone over ad infinitim. Sadly, no matter how deeply you listen, no matter how much counsel you offer, no matter how much you put your own needs on the back burner to support these folks, it will not be enough. Think about the friends and colleagues who consistently take more from you than they give back, and ask yourself why you’re still offering yourself to be sucked dry.

I Me Mine: My brother used to be married to someone who expected much more from others, on a daily basis, than she was willing to give. For instance, she had no problem asking someone to babysit for her child, or watch her house, or run an errand for her…but when it came time to reciprocate, somehow it just never seemed possible. When she came to visit, everything had to be oriented to accommodate her: the foods she required, the quietest room with the proper light, the cats farmed out to friends because of her allergies. No such accommodations were possible when others visited her. “I Me Mine” people are the center of their own universe, and if they’re in your life, you are always going to have to work around their needs and preferences. Collaboration, reciprocity and give and take are not part of their vocabulary. Do what you can to minimize your interactions with these folks (although they may let you know in no uncertain terms that you’re being unreasonable or unfair not to be available to fulfill their every whim).

Liars. Fool me once, shame on you. Fool me twice, shame on me. Fool me three times – why are you still on the list of people whose calls I return? If someone is consistently unreliable, or tells you things that aren’t true, or says one thing to you and another thing to someone else in order to protect themselves….cut them loose. Liars are the worst. Energy Vampires and I Me Mines are a pain and make your life more difficult – but Liars can create honest-to-goodness legal and moral problems.

The great thing to realize is that you actually have the power to do this. You don’t need have to these people in your life. You can kindly but firmly minimize your interactions with them. And that frees you up to invite wonderful people into your life.

Posted in Uncategorized | Leave a comment

How Behavioral Science Propelled Obama’s Win

How Behavioral Science Propelled Obama’s Win

President Barack Obama addresses the House Dem…

For the last couple of weeks, pundits have been analyzing why Obama won the 2012 election, not to mention how Romney’s strategies led to a loss. One area that has received scant attention is the use of behavioral science and consumer persuasion techniques in the Obama campaign.

A group that calls itself “COBS,” for “consortium of behavioral scientists,” was one part of Obama’s winning marketing strategy. Benedict Carey of the New York Times reports that a “dream team” of behavior researchers offered input and even helped create scripts for the Obama campaign.
Obama Understands The Power Of The Meme Kashmir Hill Kashmir Hill Forbes Staff
How Cloud Computing Helped Obama Win the Presidential Election Reuven Cohen Reuven Cohen Contributor

The team was organized by Craig Fox, a behavioral economist at UCLA. It included experts like Robert Cialdini, professor emeritus at Arizona State University and author of the social science classic, Influence: The Psychology of Persuasion, and the University of Chicago‘s Richard Thaler, coauthor of Nudge.

One example of applied research in the Obama campaign drew on technique well-documented by Cialdini – the power of a written commitment to alter behavior:

Simply identifying a person as a voter, as many volunteers did — “Mr. Jones, we know you have voted in the past” — acts as a subtle prompt to future voting, said Dr. Cialdini, a foundational figure in the science of persuasion. “People want to be congruent with what they have committed to in the past, especially if that commitment is public,” he said.

Many volunteers also asked would-be voters if they would sign an informal commitment to vote, a card with the president’s picture on it. This small, voluntary agreement amplifies the likelihood that the person will follow through, research has found.

Another research-based technique was not to simply deny negative or false rumors. It’s counter-intuitive, but studies have shown that denying misinformation can actually strengthen its credibility over time. For example, countering “Obama is a Muslim” with “No, President Obama is not a Muslim” increases the “Obama – Muslim” association by repetition. Instead, the campaign was advised to simply affirm that Obama is a Christian.

The article quotes Todd Rogers of the Kennedy School of government at Harvard, “In the way it used research, this was a campaign like no other.” In the past, Rogers said, campaigns were more driven by intuition and advice from political gurus.

The Obama campaign would neither confirm nor deny working with the psychologists when contacted by the New York Times.

Posted in Uncategorized | Tagged , , , | Leave a comment

Great Free Tools

Also look for these great tools:

Here are some great tools I have used for many years on the internet. These will help you track, and make money with your website. The extreme tracker, I like very much because it will track your website and show you exactly what keyword your user is finding on the search engines to find you. Its an excellent tool in order to bring up traffic as it allows you to click on the exact link your user clicked on to find your web page, so you can see exactly where your page came up in the listings of google. Link is below.

Another great tool is the adwords keyword tool. This allows you to find exactly what keywords are popular by advertisers on google. You can use this for market research in developing keywords that you need to get which have the highest traffic and payout the most. Link is below.

The share this icon is a share system that you can put on your website, that allows your users to share your page with many of the top social media websites like facebook. It is invaluable!! Link is below. There are many other very important links, please check them all out.

  Extreme Tracker      Keyword Tool       Sharing Widget     Future PR Checker    Sandbox Tool

  BackLink Check    Competition Finder    SEO Stats Tool      Alexa Rank Tool   Keyword Generator

Earn dollars with your website

All of these free internet tools are free and will help you manage and make more money with your website. If you have any tools you’d like to see here, write a comment and let me know and I may put it up.

Posted in Advertising, Windows Help | Tagged , , , , , , , | Leave a comment

Free Icons

Free icons to use

Here is a bunch of free icons you can use for your website or website project. Feel free to download them

Click here to go download the Windows 7 icons.

Earn dollars with your website

Posted in Windows Help | Tagged , , , , | Leave a comment

Tips for Maximizing Your Clickthrough

Tips for Maximizing Your Clickthrough

Earn dollars with your website

- Make sure your Meta TITLE tag gives a clean, readable overview of the page – and also sells the page!

- Let the search visitor know, in as few words as you can, that they’re very likely to get what they want quickly from this link.

- Keep Meta TITLE tags under 66 characters (for Google). Any longer and the title will be shortened, which may make an incomplete phrase and compromise appeal.

- Avoid the temptation to stuff your Meta TITLE tags with multiple permutations of the same terms. You might get more good rankings, but if the title isn’t appealing, you could sacrifice traffic.

- Always use meta description tags, and use them to sell the click as well.

- Make sure the meta description contains your target search phrase, or Google may grab content from the page instead.

- Keep meta descriptions under about 150 characters, or they will also be chopped off.

- Keep your text short, punchy, to the point. Don’t feel you have to use all the space available. A short Meta Title tag or Meta Description will be easier to read and could work better.

Posted in Advertising, Uncategorized | Leave a comment

How to build long term traffic organically

Earn dollars with your website

Something you can start on. You need to submit your site to as many directories as possible. If you can do it 1 hour a month, it will be great. 1 hour every 2 weeks and its incredible. 1 hour every week and you will see results quicker. 1 hour every day and within a year you will easily be making money off adsense.

Directories will get you a small amount of traffic, plus good page rank with google, which later you can use to sell links.

This is just stuff you do in your spare time… for fun.. fire and forget. Dont think about how much time it takes or it will be a hassle. Just do a little at a time and it adds up big in the future.

Lets say you have a jewelry site and you want to submit your site to as many directories as possible:

Go to google and type:
jewelry directories,or.r_gc.r_pw.&fp=97a511600a7064dc&biw=1920&bih=946

FIND THE FREE ONES. If it asks for money, just move on. If you put in all the info and it asks for money just exit. I usually have a notepad open with my:

names and phone numbers (i dont usually put real names or phone numbers in and sometimes you cant leave them blank and sometimes i dont want to enter my real name or phone, this doesnt matter)

YOU HAVE TO SEARCH AROUND ON HOW TO ACTUALLY SUBMIT THE URL. SOMETIMES IT ISNT EASY. AFTER DOING IT FOR A BIT, YOU WILL FIND IT QUICKLY. Sometimes its easy and you will find SUBMIT SITE, or ADD URL in the bottom right or top right, sometimes in the middle bottom etc. (add your site etc or sometimes its just a contact us link) Sometimes you will need to make a reciprocal link (that means link back to them) so you may want to create a links page and put their link on that page. Look for the category or submit link right away, if its PAY, leave… dont bother. If its not, then submit.

There are a billion directories out there. If each one gives you 1 hit, and you submit to a lot of them, you will get some really good organic traffic……… AND build your page rank. Building page rank will allow you to sell links, get higher search engine listings, will have people come up to you eventually and ask to buy links on your site and will help with Adsense in the future, AND possible allow you to sell your site at the end, for big cash.

Finding complimentary partners.


I have a site that offers web design. I dont want to link to other web designers…

But I use a lot of photos in photo shop. I could approach a site with HIGH PAGE RANK that does photo restoration. (this is just one idea) I just simple let them know my page rank, traffic stats and it would be a good idea to partner up. Do not make generic messages, personalize them all and you will get better results. It takes awhile to build strong connections so if you fire 10 off and no one accepts, don’t worry and move on.

I could also approach people who make photo shop plugins and ask for a reciprocal link. I check their page rank (i installed the google page rank bar on my firefox) and if their page rank is equal to or more or at least near my page rank, I ask them to become partners. I send them an email with the amount of traffic I am getting and then ask (do this later… as your traffic grows)

Another idea… if I dont want to do advertising, I can link to people who submit websites

Another idea… I can link to people who do BRYCE 3d designs.

I just approach them, let them know my page rank, let them know traffic stats and then ask them if they would like to link and let them know I will place them in a prominent place on my front page. Save these links for the best of the sites with the highest page ranks.

Classified ads

The next thing you can try is type on google

free classifieds

You can save the bookmark of your search in your bookmarks to know what page on google you are at… I just keep going… i have been doing this for years.

This are all things you can do for FREE, that may give you value in the future. Few follow these steps even when ask them to. And most fail. Just do it. :)


Write on forums. This is a really good way of organic search engine marketing AND it can bring you a lot of valued traffic. Start this way.

type in google

Jewelry forums

Sign up for an account and talk about what you love!! :) At the bottom in your signature, put your website. Or even offer your website on the forum (make sure you follow all the forum rules) This is just like talking on facebook or where ever, but the difference is, you are building your business.

Be an expert in your field. Help people and you will be surprised what business opportunities come out of it.

Remember… I dont have time to do all these things either. What I do is just one little thing. 1 day I may just talk on a forum, the other day, I may make a new web page, the other day, I may add my site to directories, and many days I dont do shit :) The key is just to fire and forget and it adds up big time!

Creating web pages:

Make as many web pages as you can. The more the better. Link them inside your site. Blogs are good for this, or just make a new page for the keyword you desire.

Want the keyword…

pink crystal jewelry

Then make a new page that talks about it. Create it quickly, link it to your front page or at least somewhere and then forget it. I have created over 800 pages…

These are just a few ideas of what you can do, to build long term solid organic traffic as well as build your page rank and your site worth!

Posted in Advertising, Uncategorized | Tagged , , , , , , | Leave a comment

Where are outlook emails stored and thunderbird email

Where are Outlook 2003 emails stored?

I’m having to reformat my computer, because i cannot boot up windows. I have a very important email i received through Outlook 2003. Is there any way i can get this email? If i can get access to the files, where are the emails stored?

Many thanks,


the email data is usually stored here:

C:\Documents and Settings\*Username*\Local Settings\Application Data\Microsoft\Outlook

They won’t be stored as single items but as pst files, if in doubt back the entire folder up and then once you have formatted and reinstall, copy them back across to that destination (once you have reinstalled Outlook2003).


Re: Where are Outlook 2003 emails stored?
I would like to add an additional note to this thread that might make things easier for some new users.

“Local Settings” is a hidden folder.

So, in order to access,
“C:\Documents and Settings\*Username*\Local Settings\Application Data\Microsoft\Outlook”

While in Windows Explorer
1. Click on “Tools” in the top menu
2. drop-down and click on “Folder Options”
3. On Folder Option window, click on “View”
4. put dot next to “Show hidden files and folders”
5. click “Apply” then “OK”

Now, users will be able to see the folders and files in “Local Settings”


Transferring data to a new profile – Thunderbird

Sometimes when you have problems with Thunderbird and can’t figure out what’s wrong, it’s easier to create a new profile and transfer any data you want to save, rather than keep trying to fix your existing profile. This article is also useful if you want to merge multiple profiles. If you’re using Firefox or SeaMonkey, see Transferring data to a new profile – Firefox or Transferring data to a new profile – SeaMonkey.

See Move to a new PC or Moving your profile folder – Thunderbird instead if your profile is okay and you just want to move it.

1 Preparation
2 Create a new profile
3 Identify what you want to salvage
3.1 Account settings
3.2 Add-ons
3.3 Address books
3.4 Cookies
3.5 Dictionaries
3.6 Mail
3.6.1 Less important mail and news files
3.7 Lightning add-on
3.8 News
3.9 Saved passwords
3.10 Tags
3.11 User styles
4 See Also


Since you may be copying files over existing files with the same name, its a good idea to first back up your profiles as a precaution. MozBackup is a popular way to do that if you use Windows.

You may also want to compact your folders using File -> Compact Folders to avoid copying “deleted” messages that haven’t been physically deleted yet (they’re just marked for deletion and hidden from view).
Create a new profile

Create a new profile, if you haven’t done so already. To do this, completely close Thunderbird by choosing File -> Exit (or Quit). Use the Profile Manager to create a new profile. Make note of the name you give to the new profile so you can distinguish between the old and the new. Then completely close Thunderbird.
Identify what you want to salvage

If you haven’t identified what set of files is causing your problem, it’s recommended you copy files from your old profile folder to the new one in several steps, testing whether things are still working okay between steps. Since re-entering your account settings can be error prone (and you need accounts to check whether a lot of the functionality is working), it’s frequently a good idea to copy them first.

A list of files used to store each type of data is provided below. It’s recommended that you only copy data that you either can’t recreate (such as messages) or would be a lot of work to recreate (such as address books and account settings) to the new profile. Its frequently quicker to re-install or re-configure something than to spend time debugging what you did wrong. This article assumes you’re using Thunderbird 1.5 or later. If you’re using a older version, you may need to look at Files and folders in the profile – Thunderbird to see if there are any changes that affect you.
Account settings

user.js (an optional file) and prefs.js

You may need to manually edit the paths in prefs.js to reflect the new profile location. If the new profile doesn’t have the same extensions, you may have some unused preferences set by those extensions, but that usually doesn’t harm anything.

extensions directory – Themes and Extensions.

Delete the extensions.ini, extensions.cache and extensions.rdf files in the directory. They will be regenerated when you start Thunderbird. This avoids potential problems due to old paths.

A few extensions store data in additional files in the profile, usually at the top of the directory. For example, the Lightning extension uses *.sdb files to store calendars. You’ll need to move them separately.
Address books

abook.mab and history.mab – Personal and Collected Addresses address books.

If you have any other address books, Thunderbird will ignore them if you just copy them. See this article for how to migrate them.


Thunderbird disables cookies by default. If you have any, they might be for the webmail extension.

persdict.dat – (optional) Personal spelling dictionary

Any other optional dictionaries (such as the UK version of the English dictionary) are extensions. Your default dictionary is installed as part of Thunderbird and is not part of your profile.

Mail directory – POP accounts
Local Folders directory – Global inbox and/or locally stored messages. It’s in the Mail directory.
ImapMail directory – IMAP accounts

popstate.dat (in each POP account directory) – Keeps track of which messages have been downloaded from the POP server.
msgFilterRules.dat (in each account directory) – Message filters

The simplest way to migrate your mail is to copy Mail and ImapMail (and their sub directories) to the top directory in the new profile, overwriting the existing ones. See Empty folders if it doesn’t work.

However, the safest way is to use the ImportExportTools extension to import whatever folders you want to keep. When you run the menu command, it gives you the option of selecting a directory and having it find and select all of the folders in that directory and its subdirectories. See Importing folders for how to install and use that extension.

See this article if you are an advanced user and want to manually move several folders.

You need to copy the popstate.dat file for each POP account to prevent Thunderbird from downloading all of the messages for that server again (assuming they haven’t been deleted). If you have any message filters, they’re also stored in each account directory. If you copied the Mail directory, then you have already copied those files.

If you stored your attachments in a separate directory, you need to also copy that directory. By default, attachments are stored within the mail folder with the messages (you don’t have to do anything).

If you didn’t copy the existing account settings, you will need to create new accounts. If you recreate a POP or IMAP account using the same mail server in Tools -> Account Settings -> Server Settings, it should reuse the directories you copied. For example, Gmail uses a server, so it will always create a subdirectory within the Mail directory to store everything for that account. However, if you have multiple mail accounts with the same mail server, it’s going to add a suffix (localhost-1, localhost-2 etc.) to the mail account directory, and you’ll need to figure out which directory is used for each account. In that case, it’s probably best to avoid this problem by using the ImportExportTools extension.
Less important mail and news files

mimeTypes.rdf – Actions to perform on downloaded files
virtualfolders.dat – Saved Search folder settings
training.dat – Custom training for Junk Mail Controls
mailviews.dat – Custom message views

If you want to migrate these files, save them for last.
Lightning add-on

cookies.sqlite – Lightning’s cookies are stored separately
permissions.sqlite – Permissions
storage.sdb – Calendar data


News directory – Newsgroups messages and settings.
hostinfo.dat in News directory – Lists all the newsgroups available for the current server
msgFilterRules.dat – Message filters for the newsgroups
*.rc in News – subscribed newsgroups

If necessary, create a new “newsgroup” account for each news server in the new profile (“File -> New -> Account”), then close Thunderbird and copy over the “News” folder contents.
Saved passwords

key3.db – Key database for passwords. The two other files require it.
signons.txt Saved passwords.
cert8.db Security certificates used by SSL etc.

Normally you would copy all three of these files or none of them.

Posted in Windows Help | Tagged , , , , , | Leave a comment

How to Hard Reset the Rogers Dream

How to Hard Reset the Rogers Dream – on 7 Jan 2010 10:18 AM

A master reset restores the original factory settings and will erase all downloaded content, including ringtones, contacts stored in the handset memory, etc. It does not erase data stored on the SIM card or memory card (if available). Back up all necessary data on the device memory before proceeding.

Menu Path Method:
From the Home screen, press the Menu Button and select Settings.
Select SD & phone storage.
Select Factory data reset.
Select Reset phone.
Select Erase everything.
The device will dump all of the data and reload.

Key Stroke Method
Power the device OFF.
Press the Home Key and the Power Button until the device vibrates (quickly) and the Rogers Logo Flashes.
You should now have a screen with a Warning Triangle on it.
Slide open the keyboard and press ALT and L; this should bring you to the System Recovery Utility.
Press ALT and W to start the recovery process.
Once the process is complete, it will show “Data Wipe Complete”.
Press the Home Key and the Back Button to reboot the device.

I hope this helps someone!

Posted in Uncategorized | Tagged , , , , , | Leave a comment