How much you pay for auto insurance depends o­n several factors, including your age and marital status, where you live, and what you drive. You can’t do anything about your age, and few people will move just to lower their insurance premium. You can, however, choose a vehicle that costs less to insure. In this… Read More

Characteristics of the Google Panda Algorithm Despite much discussion, analysis, and guesswork across hundreds of Websites, it seems that the true nature of Google’s Panda Technologytm continues to elude the algorithm chasers. Maybe it’s time for a reset in terms of what people think Panda is and represents and does. But rather than try to… Read More

What Google Panda Has Taught the SEO Industry It seems there is a schmuck born every day. I wonder if P.T. Barnum would have agreed with me. Looking at the keyword referral data for SEO Theory for April, it’s all somewhat boring and homogenous. Everyone wants to know how to recover from Panda. I searched… Read More

How to Create Amazing Backlinks Go to any SEO forum and you’ll find the obligatory post from a confused, link building noob wondering, “How do I create amazing backlinks?” In the post, the frustrated linker claims they’ve tried everything to build quality backlinks: free directories, profile links, article submissions, comment spamming, etc. But nothing works.… Read More

16 SEO Tactics That Will NOT Bring Targeted Google Visitors In my day-to-day reviews of client websites, I see lots of things done to websites in the name of SEO that in reality have no bearing on it. Photo Credit: Bitterjug In an effort to keep you from spending your precious time on supposed SEO… Read More

The Meta Description Tag The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. What Is the Meta Description Tag? It’s a snippet of HTML code that… Read More

Why you cannot reverse engineer Google’s algorithm Some people just cannot seem to learn what it means when Google says “We made 400+ algorithm changes last year!” There was a time, many years ago, when you could design a simple Web document, submit it to a search engine, and evaluate how the search engine processed… Read More

Reinventing America: The Transformational Power of Technology UPMC has picked Oracle to lead a $100-million Big Data and analytics project (photo credit: Wikipedia) Big Data, business analytics, and new cloud, mobile, and social technology are driving “one of the most important inflection points in the history of technology” by dramatically “transforming how individuals work and… Read More

3 Kinds of False Friends You Must Fire From Your Life I often read blog posts, here at Forbes and on other platforms, that spark further thought. I just read one at, by Jeff Haden, about the types of people you should remove from your inner circle if you’re a business owner. It got… Read More