10 Rock Solid Elements of Effective Online Marketing

No matter what kind of business you’re in, what your market looks like, or what marketing tools you use to find customers, the foundation of online marketing is authority. That’s why we say authority rules.

Effective Online Marketing

On one hand, that means authority allows you to rule your market without advertising or prospecting. On the other hand, there are certain fundamental rules of authority that you’ll need to get to that enviable position.

It’s these authority rules that let you position yourself as an expert in your space, and then watch as the rest of your marketing falls into place with just a few simple steps.

To get you started, we’ve put together this report, which will get you up to speed fast on the fundamentals of effective online marketing.

 

 

Effective Online Marketing

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10 Rock Solid Elements of Effective Online Marketing

The Shocking Power of Authority Let’s say you see a newspaper ad saying the psychology department at Yale is running a little “experiment on memory.” Paid volunteers are needed for the hour-long study, so you figure why not? Upon arrival at the lab, you meet two men — a research scientist in a lab coat, and another volunteer just like yourself. The researcher proceeds to explain the study to you both. He tells you the study is about the effects of punishment on memory. The task of the other volunteer will be to learn a series of word pairings (he’s called the “Learner”). Your job as the “Teacher” will be to test the Learner’s memory of the word pairs, and administer electric shocks for each wrong answer. And for every new wrong answer, the voltage goes up. You’re not sure about this whole thing, but it must be okay, right? The testing begins, and when the other volunteer misses a question, you pull a lever that delivers a mild shock.

 

10 Rock Solid Elements of Effective Online Marketing

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